“Make Japan a beautiful village”
This phrase naturally emerged as we continued to cover “Japan’s most beautiful villages.” A “beautiful village” is a metaphor for a way of life where everyone talks to each other and lives in coexistence with nature, producing and consuming locally. There is a unit called a “village” that is just the right size for a community. There are unique jobs, music and art, and face-to-face leaders. At first glance, it may seem like a frugal life in the countryside that is becoming outdated and depopulated, but the people are trying to improve their expertise in their respective fields. They actively travel abroad, interact with like-minded peers, and exchange brand new knowledge and information to bring back to their villages. And so a modern, diverse and beautiful village is sharpened. Such small communities of “beautiful villages” will sprout all over Japan, and Japan will become a collection of beautiful villages. We are working to achieve this kind of branding, which may take time. Graphic design is visual communication, and we work mainly at the forefront of economic activity to attract the attention of consumers. We would like to direct this expertise to the public (common), to catch (catch) social common capital, and to work to increase its value, so that we can do work that lives up to the words “Make all of Japan beautiful villages.” May 2025